Objection to Merck Advertisement

Year: 2006

Resolution Number: 99

Action Taken: Approved as Amended

Status:

Author(s): David Puzycki, MD

Sponsor: David Puzycki, MD, Berrien County

On behalf of:

Committee: D (Public Health)

Resolved Section(s):
RESOLVED: That MSMS send a letter to Merck objecting to the use of physician portrayal in direct to consumer advertising; and be it furtherRESOLVED: That the Michigan Delegation to the AMA ask the AMA to send a letter to Merck objecting to the use of physician portrayal in direct to consumer advertising; and be it furtherRESOLVED: That MSMS send a letter to Merck objecting to misleading the public regarding the relative risk of statins in order to promote a product that cannot be considered anything but an add-on or second line product in the event of statin failure, contraindication or intolerance.RATIONALE: The Committee amended the first and second resolves to better explain the intent of the resolution.

Fiscal Note: NULL

Resolution: View PDF for Objection to Merck Advertisement