Three Native Advertising Benefits for Social Media Marketing

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Three Native Advertising Benefits for Social Media Marketing

Friday, July 21, 2017

By: Melody Gandy-Bohr

Consumers are burnt out on advertising, and that's no surprise. From billboards to pop-ups and display ads, advertising is hard to escape. In fact, the usage of online ad-blocking programs has risen up 41% globally over the past four years. In an ad-heavy world, native advertising is a great way to advertise to potential patients. Native ads are paid ads that blend in with the content on a given page, providing users with a seamless online experience. With social media, native ads appear in a user's feed in the same style and format as a social media post. Here are 3 reasons why your practice should add native ads to your social media marketing strategy.

Native Ads Are Relevant

If you have never noticed native ads in your feed before, it's simply because they blend in so well! Unlike traditional paid ads on social media, native ads are more in-line with subjects that your followers are already interested in. According to HubShout, 85% of Internet users don't mind native ads. For example, social media users who have shown an interest in dentistry, won't feel like their online experience has been sullied by your practice's ad.

Native Ads Boost Engagement

Whether you're creating content for your website or social media accounts -- the content needs to be engaging. By targeting a specific audience that is already interested in your industry, your native ads are likely to have increased engagement. In fact, native ads are clicked on 53% more frequently than typical display ads. Increased engagement from your followers on social media can quickly spread to a new audience eager and ready to read your practice's valuable content. That's the beauty behind native ads -- they’re beneficial to both your practice and your followers.

Native Ads Help Drive SEO

Another great benefit of native advertising is the effect they have on your practice's search engine optimization (SEO) strategy and search ranking. Many marketers believe that social media does have influence on search engine ranking, which means that Google is definitely paying attention to your trending social media posts. Your practice's strong native ads on social media have the potential to drive traffic back to your website, boosting your practice's SEO performance and online visibility. Native ads can improve almost all aspects of your online marketing campaign.

Successful native ads are baked into your social media content like chocolate chips in a cookie. They blend in just enough to complement the cookie without taking over and provide a sweet end result for your practice's online marketing. Contact Officite today at 888-852-4206 for more resources that can benefit your health care practice.