On Thursday, August 1, MSMS Director of State and Federal Government Relations, Christin Nohner, participated on a panel during the American Medical Association’s State Advocacy Roundtable. The Roundtable, which AMA hosts every summer, brings together more than 100 government relations experts from around the country and not only includes state medical societies but various national specialty societies and other partners in advocacy.
Ms. Nohner shared MSMS’s efforts related to the Health Can’t Wait campaign, touching on the catalyst for the effort; a deep dive into the process of building the campaign and what MSMS has learned thus far on the road to reforming prior authorization and other utilization management tools employed by payers. Ms. Nohner discussed the positive benefits reaped from partnering with other physician, provider, and patient groups, and working collaboratively toward a common goal. She also shared the rigorous and time-intensive effort that went into building the coalition and drafting the legislation to ensure that all players are on the same page. Acknowledging that many challenges lay ahead and there will be more lessons to learn, Ms. Nohner emphasized the importance of focusing first and foremost on the meticulous laying of groundwork in order to set the effort up for success.
Health Can’t Wait Campaign. Making the prior authorization reforms a reality requires a multi-pronged approach that entails leveraging a broad coalition, legislative advocacy, and a strategic and comprehensive approach to earned media.
If you'd like to learn more about the Health Can't Wait campaign and/or share your stories, please contact Ms. Nohner or Kevin McFatridge, MSMS Senior Director of Marketing and Public Relations. In order to make these reforms a reality, your support is required.