The Internet has become our most commonly used source for information. Unfortunately, the internet is also great at spreading myths, falsehoods, and half-truths. There are few places where misinformation spreads better than in the world of Search Engine Optimization (SEO).
Many of these misconceptions sound like they make sense, but a closer look reveals you'd be better off concentrating on more important SEO fundamentals. So what are the biggest SEO myths?
Myth No. 1: Blogs Will Help Your SEO.
Everyone thinks posting a blog on your own website will magically increase your SEO presence. If you already have a strong website, internal blogs can help drive more traffic to you. If you have a website that has a high domain authority, internal blog posts can be great. If you are in a line of work where there is not a lot of competition, you can rank well with blog posts as well.
If your website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective.
People like to think that when you post an internal blog, Google will see your website receiving "fresh content." While this is accurate, it's still not going to make a big difference for your SEO.
Myth No. 2: Keywords Are No Longer Important.
There is no doubt the search algorithm is constantly being adjusted. Some recent changes have been voice recognition and autocomplete search. Nevertheless, the implementation of keywords is still extremely important. Search remains a user-intent-based experience.
Keyword usage and metadata within search engines will continue to influence click-through rates. Keyword targeting is important, but stay away from keyword "stuffing." The overuse of keywords on a web page can ultimately be harmful to your ranking.
Myth No. 3: Social Media Doesn't Affect SEO.
When someone is searching for your company, your social media pages will likely be one of the first results they see. As social media continues to grow, your authority is gradually building among many different platforms.
This may help search engines with discovery and indexation. With content distribution booming in the social arena, social sharing may contribute to effective link building ultimately resulting in increased traffic to your site.
Social media marketing can help you increase your site's visibility, which Google also appreciates. A good example of this is how Google+ can be "spotted" by Google, or how indexed tweets can increase the brand awareness, and eventually your credibility.
Social media profiles rank on Google. If your Facebook, Twitter, and LinkedIn profiles all rank, and may even be among the top results, maintaining them and keeping them current should be a top priority.
Be skeptical of the many things you hear on the internet about SEO. However, SEO does not have to be hard. If it sounds too complicated to be true, then most likely it isn't true at all. Search engines take in consideration hundreds of ranking factors, so don't be set on a few misleading SEO myths.